Founded by married creative partners Tosh and Carmen, Personal Fears designs and hand-assembles jewelry and clothing from its Lower East Side studio in New York City. Born in Southern California and raised in New York, the family-run brand gives its stainless steel and sterling silver pieces a hard-wearing visual language drawn from street, punk, goth and internet cultures. Its jewelry is designed for constant wear, with waterproof, tarnish-resistant materials and a lifetime guarantee.