Family-founded by Michee and Evody after their own experiences with irritated skin, Phera spent two years developing household cleaning formulas around transparent, plant-derived ingredients. The company pairs those formulas with refillable aluminum bottles, giving households a way to reduce disposable packaging without relying on synthetic fragrances or petrochemicals.
CleancultCleancult grew from co-founder Ryan’s search for a household cleaner with ingredients he could actually recognize. The company makes refill-based cleaning products for home use, replacing disposable plastic packaging with recyclable paper cartons and reusable bottles. Its products are cruelty-free and Leaping Bunny certified.NEW YORK, NY
Common GoodFounded in 2010 by Sacha Dunn in her Brooklyn home, Common Good makes refillable household cleaning and personal-care products designed to cut single-use plastic without relying on harsh chemicals. The women-led company uses plant- and mineral-based formulations, including enzyme-powered laundry detergent, and has built its identity around refill packaging and a closed-loop program that sanitizes and reuses liners. Its products are made in the USA and have helped keep more than one million 16-ounce bottles out of landfills.
Dapple BabyCreated by moms in 2009, Dapple Baby develops plant-powered cleaning formulas for households with babies and kids. The company was born to tackle the milk film and lingering odors ordinary dish soaps left on bottles, with products made without parabens, sulfates, synthetic dyes or fragrances.MASON, OH
Clean RootsClean Roots makes plant-based household cleaners and sensitive-skin laundry and dish-care products, bringing European organic standards to an American launch. Founded four years ago, the company manufactures at facilities in Istanbul and formulates products that are certified organic, vegan, non-GMO and cruelty-free, with dermatological testing for its baby-care line. Its sustainability efforts extend to 100% recycled bottles and partnerships with NGOs to collect and recycle used plastic.ALBANY, NY