Rooted in the USA and hand-crafted in northwestern Pennsylvania, PRIME Fitness makes strength-training equipment engineered around its SmartStrength® approach. The brand is owned and manufactured by Specialty Fitness Systems, which has been the sole manufacturer of Strive Strength equipment since 2009 and acquired Strive outright in 2013. PRIME’s equipment is made to order, including selectorized and plate-loaded machines, racks, and gym accessories.