Founded in 1999, New York City-based PRIZMALITE Industries develops patent-protected solid glass microspheres and proprietary coatings that enhance paints, inks, coatings and related formulations. Its commercially produced spheres are small enough for thin-film automotive finishes, while specialized coated versions add optical effects such as retro reflectivity for industrial and safety applications. The privately held company also applies the technology to cosmetics and personal-care formulations.