Since 1930, Queen Helene has made beauty and personal-care products for professionals and consumers, with a range spanning skincare, haircare, and body care. Founded in New York by chemistry-trained beauty-supply salesman Richard Estrin, the brand developed its salon connection through product testing and cosmetologist-led education in the 1950s. Its cocoa butter care and hair treatments have become familiar products passed down through generations, and the company identifies its products as made in the USA.