For well over a century, Roovers has built hand-assembled metal tape embossing machines in the USA, continuing that tradition as a second-generation family-owned company operating since 1994. Based in Wilkes-Barre Township, the company also supplies the purpose-made metal tape used in its machines, with each unit tested before it leaves the facility. Roovers supports customers with technical guidance and equipment tailored to demanding applications where identification must remain legible for years.