Founded as a Queens candy store in 1951, Rubies II LLC. has grown into a costume company making dress-up products that bring licensed characters and seasonal celebrations to life. The company entered theatrical costume manufacturing in 1970 and now supplies costumes and related party products worldwide, including its distinctive Funflatables and a Made in the USA makeup line. Reborn as Rubies II in 2020 as part of the Ad Populum family, it continues to build new products around pop culture and special occasions.