Savvy Lifestyle is a family-owned British manufacturer of handmade natural health and sleep products, producing its range on the North Yorkshire Moors. Begun as a one-man business in 1976, it became known for its botanically organic buckwheat pillows after a 1996 encounter with an unusual pillow in a Tokyo hotel. The company also operates the Razzmatazz sub-brand and exports products while keeping sustainability, ethical production, and British manufacturing at the center of its work.