Sudhar Beauty creates culturally shaped fragrances and artisanal beauty products from Brooklyn, with its first fragrance project centered on oud. Designed in New York and inspired by Dubai and Mumbai, its scents translate Arab perfumery and South Asian beauty rituals into small-batch releases, including an oud fragrance handmade in batches of 101. The brand also makes an organic turmeric soap bar inspired by South Asian skincare traditions.