Pittsburgh founder Mike Neilson created Switcheroo after failing to find a simple way to make multiple living-room lamps respond to one wall switch. The company developed its solution through AlphaLab Gear and introduced it through a Kickstarter campaign that drew more than $29,000 in pre-orders for over 1,000 units. Switcheroo now serves homeowners across the United States and Canada with plug-in controls that redirect switched-outlet control without rewiring.
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