Founded in 1973 as a citrus growers’ co-operative in Tauranga, New Zealand, TAURA by IFF turns real fruit into long-shelf-life inclusions and snacks for food manufacturers. Its proprietary technology removes more than 90% of the fruit’s moisture while retaining authentic taste, texture and fruit character, giving developers a practical alternative to dried or freeze-dried fruit. TAURA now operates factories in New Zealand and Belgium, with a U.S. plant planned for mid-2026, while remaining rooted in its New Zealand beginnings.