Launched from a 2013 Kickstarter campaign, Cincinnati-based The Mensch on a Bench creates Hanukkah toys and storybooks built around Moshe the Mensch and his growing mishpacha of Jewish characters. Family-owned from the start, the company was conceived by former Hasbro toy designer Neal Hoffman to give his sons a new way to learn about Hanukkah and has since reached more than 325,000 Jewish families. Its products turn Jewish values such as kindness and doing good deeds into a playful family tradition.