Founded by Estonian-born Eha Urbsalu, Viking Beauty Secrets makes COSMOS-certified organic and natural skincare from Northern European ingredients. Its formulas draw on Arctic superberries and unusual materials such as Icelandic black volcanic sand, while the company pairs green-energy manufacturing and recyclable packaging with ocean-cleanup efforts supported by 5% of revenue.
Greenlife ECOCERT COSMOS Organic
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COSMOS Natural certified by ECOCERT Greenlife according to COSMOS Standard
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aie - activism in eleganceBorn from a pharmacist technician’s skincare hobby, aie develops 100% organic luxury skincare in Espoo, Finland. The company has spent more than a decade shaping an internationally sold line around its three-part approach to hydrate, regenerate and rejuvenate, while its aie Code of Respect guides its attention to people, partners and the environment. Its sustainability work includes a focus on helping protect the seas and planet.240, NY
LOLI Beauty PBCFounded by Tina Hedges, LOLI Beauty PBC makes superfood skincare from food-grade, organic and upcycled ingredients, turning edible botanicals into concentrated beauty rituals. The brand draws on Hedges’s Jamaican heritage and packages its formulas in reusable glass yogurt jars with compostable labels, bags and boxes. LOLI also monitors its supply chain for people trafficking and supports anti-trafficking organizations through customer purchases.NEW YORK, NY
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
Raw BiologySince 2018, Raw Biology has made natural and certified-organic skincare that pairs potent botanicals with modern science to address signs of aging and other skin concerns. Its formulas are developed in a state-of-the-art laboratory and include a signature Liquid Facelift system built around vitamin C, retinol, and hyaluronic acid. The company also emphasizes sustainable crops, environmentally conscious practices, and no animal testing.S, NY