Founded in 2018 after motorcycle enthusiast Maroun Ayoub set out to replace bulky trailers and racks, Vivacycle makes MoTow motorcycle tow hitches, e-bike carriers and hitch lifts that load from the ground by one person. The Ohio-based family business makes its products in the USA from 100% stainless steel, with patented modular designs that can be assembled quickly and stored in a trunk or closet. Since 2021, outdoor enthusiast Jill Vaske has led the company and its customer-focused product development.