Founded by East Coast creative problem solver Ben Lebowitz after he struggled to find a pet portrait suited to his modern design taste, West & Willow creates custom, digitally illustrated portraits from customers’ pet photos. Its artists hand-illustrate each piece without filters or apps, turning pets—from dogs and cats to birds and bunnies—into minimalist home art and keepsakes. The company also carries its portrait style into personalized gifts such as mugs and embroidered apparel.