Born from its founder’s childhood fascination with a mysterious fly rod and a homemade Pocket Fly Fisherman, Wild Water Fly Fishing makes affordable, ready-to-fish fly-fishing kits and gear. The New York company has sold more than 200,000 kits since 2006, selecting and testing each component with beginners and family fishing traditions in mind. It also provides beginner guides and U.S.-based customer support to help new anglers get on the water.