Since 2011, Woolzies has built its identity around replacing everyday household chemicals with natural wellness alternatives. Its first product, a reusable dryer ball made from New Zealand wool, remains the company’s signature, while its broader range brings the same natural-ingredient approach to home and personal care.
Sound EarthSince 2003, Sound Earth has built its Hudson Valley identity around Ann LaGoy’s response to a dangerous cleaning-chemical exposure: creating safer household care products without animal testing or animal ingredients. The company makes non-toxic cleaners and therapeutic-grade essential oils for people, pets and the environment, while donating 10% of its profits to nonprofit organizations.
Well LifeWell Life makes plant-based products for everyday care of the home, pets, car and body, including a bleach-free toilet bowl tablet and botanical pillow mist. Its distinctive range pairs household cleaning with personal and pet care, using formulations the company describes as nontoxic, biodegradable, sustainable and free of ingredients such as sulfates and phthalates. Well Life also develops customized amenities for boutique hotels, with its pillow mist and signature scents featured in hotel settings.SAG HARBOR, NY
Common GoodFounded in 2010 by Sacha Dunn in her Brooklyn home, Common Good makes refillable household cleaning and personal-care products designed to cut single-use plastic without relying on harsh chemicals. The women-led company uses plant- and mineral-based formulations, including enzyme-powered laundry detergent, and has built its identity around refill packaging and a closed-loop program that sanitizes and reuses liners. Its products are made in the USA and have helped keep more than one million 16-ounce bottles out of landfills.
Bloom InnovationsBloom Innovations develops sustainable everyday products using natural and innovative technologies, with a focus on practical solutions for the home. Its work spans air care, cleaning and related household applications, including the plant-based Naked Jungle brand, which pairs natural ingredients with environmentally conscious product design.BROOKLYN, NY