Founded by Adariel Lee at age 14, World of Sparkle creates handmade jewelry and cosmetics built around bold self-expression. The brand began with Lee’s jewelry-making practice and was rebranded in 2020 to launch a handmade cosmetic line, including distinctive pieces such as beaded chokers and glitter makeup organizers. It presents itself as a community-centered brand committed to creating a welcoming space for LGBTQ makeup lovers and people of every gender identity.