Founded by Dan Hauber in 2013 after he saw room to rethink the mattress business, WRIGHT designs mattresses and bedding in New York and makes its mattresses entirely in the United States from American materials. Its sleep-focused designs grew from real-world testing, including more than two years of tracked sleep data and 27 rounds of development for the W1.27 mattress. WRIGHT also supplies customized bedding to hotels through its Sleep Center research lab and hospitality program.