Founded in 1998 by a former Converse and adidas product engineer, zephz designs performance footwear for cheerleading and other athletic sports. Its cheer shoes incorporate features such as a rounded stunt edge and shock-absorbing heel wedge, while its broader lineup includes footwear for court sports and team competition. The company says it has more than 30 years of athletic-footwear design experience and has sold more than 90,000 shoes.