Founded in London in 2008 by Antonia Okonma Shittu, A-List Lace Hair creates 100% human-hair lace wigs designed for natural-looking, ready-to-wear styling. The company grew from Shittu selling wigs door to door from her car into a brand with studios in London and New York, whose wigs have been worn by figures including Naomi Campbell and Serena Williams. Having experienced hair loss herself after a bone marrow transplant, Shittu also brings a personal understanding of clients seeking hair-loss solutions.