Established in 2010, Magic Hair Company creates custom human-hair wigs and extensions, with a particular focus on glueless lace wigs and personalized coloring. Owner Janiece Russell brings more than 10 years in the hair-extension industry, and the company’s former Culver City boutique served thousands of clients before moving exclusively online. Since 2018, Magic Hair Company has also worked with nonprofit organizations to provide wigs and services for women experiencing hair loss from chemotherapy, alopecia, and other medical conditions.