Akla grew from a 2023 conversation between dentist Elena Johnston and designer Irene Jondal into a company launched in spring 2026. Together, they create Swiss-formulated fluoride-free oral care that treats brushing as a considered daily ritual, with design meant to earn a place on the countertop. Its products are Leaping Bunny certified and Halal certified.
Leaping Bunny Certified
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Halal Certified by HCS
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RiseWellFounded in 2017 by John and Kori Estrada with Kori’s brother, dentist and prosthodontist Dr. Derek Gatta, RiseWell makes family-friendly oral-care products powered by hydroxyapatite. The company grew from the founders’ search for a clean alternative that would support enamel as well as remove unwanted ingredients, and its dentist-developed formulas are designed to be safe to swallow and backed by clinical science. RiseWell’s product line includes its signature and higher-concentration PRO mineral toothpastes for everyday family care and greater sensitivity needs.
OJOOK IncFounded by former Glossier and Apple executive Youn Chang after becoming a mother, OJOOK makes oral-care products that turn daily brushing into a mindful ritual. The company brings Eastern wellness philosophy and Korean bamboo salt together with dental research, most notably in its nano-hydroxyapatite toothpaste and compostable silk floss. OJOOK also emphasizes low-waste design, using recyclable aluminum toothpaste tubes and plastic-free floss packaging.New York, NY
Kaylaan LLCFounded by engineer Deepti Brambl and toxicologist Wells Brambl, Kaylaan makes toothpaste tablets and other plastic-free oral-care products at its FDA-compliant manufacturing plant in New York. The woman-owned, certified B Corporation developed its tablets during the pandemic as a cleaner alternative to conventional toothpaste tubes, packaging them in reusable tins with compostable refills. Kaylaan says its products have diverted more than 100,000 toothpaste tubes from landfills.FLORAL PARK, NY
PLUS ULTRAPlus Ultra makes natural, sustainable oral-care products designed to celebrate real smiles rather than chase a single ideal of perfection. Its dentist-designed essentials pair clean ingredients with eco-conscious choices such as bamboo materials, FSC-certified paper packaging, and recyclable aluminum. Inclusivity, representation, and philanthropy sit at the center of the brand’s approach to everyday smile care.BOYNTON BEACH, FL