Athena Club makes everyday body-care and shaving essentials, pairing its signature razor system with fine-fragrance mists and products designed to turn routine grooming into a more indulgent ritual. Its hair-and-body mists stand out for using 5% fragrance oil—nearly twice the typical body-mist concentration—and are made to wear alone or layer across a scented routine.
Fresh LineFresh Line makes naturally oriented personal-care products for the face, body and hair, with Greek mythology-inspired collections and signature scents at the heart of the brand. Its range includes skincare, haircare, body fragrances and handmade soaps, alongside focused lines such as the Helios sun-care collection. Fresh Line also develops giftable seasonal sets, including the tropical Pink Jungle range built around pineapple, coconut and caramel notes.BRONX, NY
BillieBillie is a bodycare brand created to push back on the pricing and body-hair pressures that have long shaped women’s shaving routines. Best known for its award-winning razor, the company makes practical products for women who want the freedom to shave or keep their body hair, without being told there is only one right choice.NEW YORK, NY
Blind BarberBlind Barber began in 2010 as a two-chair East Village barbershop with a hidden bar, and now pairs barber services with a line of grooming products designed in the shop. Its locations keep a neighborhood-by-neighborhood character, where a haircut can come with a complimentary cocktail and the barbershop doubles as a gathering place. The company’s product line has grown from pomade into broader hair, skin, body and fragrance offerings while retaining that shop-to-bottle connection.NEW YORK, NY
Each & Every CompanyEach & Every Company makes natural-fragrance body care, best known for aluminum-free deodorants that turn everyday hygiene into a scent ritual. Its transparent formulas use 100% natural fragrance and are vegan and cruelty-free, with recyclable packaging; the company’s newer body washes are made in the USA and use plant-based ingredients such as ceramides and moringa oil.