Billie is a bodycare brand created to push back on the pricing and body-hair pressures that have long shaped women’s shaving routines. Best known for its award-winning razor, the company makes practical products for women who want the freedom to shave or keep their body hair, without being told there is only one right choice.
Allure Best of Beauty 2024
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GilletteFor more than a century, Gillette has been known for turning precision shaving into an evolving everyday tool, beginning with King Camp Gillette’s disposable-blade idea in the early 1900s. Today, the brand makes razors and personal grooming tools for facial, body, and intimate care, including designs for sensitive skin and assisted shaving.CINCINNATI, OH
Athena ClubAthena Club makes everyday body-care and shaving essentials, pairing its signature razor system with fine-fragrance mists and products designed to turn routine grooming into a more indulgent ritual. Its hair-and-body mists stand out for using 5% fragrance oil—nearly twice the typical body-mist concentration—and are made to wear alone or layer across a scented routine.New York, NY
Badgerface Beauty SupplyFounded by Kristina Strain in 2014, Badgerface Beauty Supply makes small-batch, handmade bath, body, and natural skincare products with an unapologetically irreverent voice. The woman-owned company pairs practical self-care with low-waste packaging and a “you don’t need fixing” philosophy, while donating 15% of one week’s profits each month to women’s-rights organizations.GILBERTSVILLE, NY
DeColonaise Hair and BodyDeColonaise Hair and Body makes natural hair and body-care products as the main economic development project of the African National Women’s Organization. Its “skincare that gets political” approach connects everyday personal care with conversations about Black beauty, identity, freedom, and decolonization. The brand also backs its low-waste ethos with a mail-back program for empty plastic containers.