DeColonaise Hair and Body makes natural hair and body-care products as the main economic development project of the African National Women’s Organization. Its “skincare that gets political” approach connects everyday personal care with conversations about Black beauty, identity, freedom, and decolonization. The brand also backs its low-waste ethos with a mail-back program for empty plastic containers.
JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD
Natural AWANatural AWA is an Ohio-based beauty brand creating natural skincare from African ingredients, including oils, shea butter and botanical treatments. Founded by Senegal-born Awa Mbaye after her own experience formulating moisturizers for dry, irritated skin, the brand draws on West African beauty rituals while sourcing primarily from women-led cooperatives in Senegal and Mauritania. Its production uses cold-pressed ingredients and a zero-waste approach, with fair-trade sourcing supporting women producers and community empowerment.BRICE, OH
Carmella MarieCarmella Marie makes hair and skin care products centered on helping women with textured hair—curly, coily, kinky and wavy—nourish their natural crowns. Its plant-based B3 Natural Hair Treatment Cream reflects the brand’s focus on moisture, protection and healthier hair, while its educational events and “CROWNFOCUSED” community put self-love alongside hair care. The company also extends that holistic approach through Deep Roots Self Care Co., a related wellness venture.YOUNGSTOWN, OH
FlocareBeautyBorn from a mother’s search for gentler care for her son, FlocareBeauty makes handmade natural skincare and haircare in Ghana for families, including babies and people with sensitive or melanin-rich skin. Founded in November 2017 under woman-owned Ghanaian enterprise Afcallo Ventures, the brand uses minimally processed African botanicals such as shea butter, baobab oil and coconut oil. Its work extends beyond the products through fair-trade sourcing from women processors, skills training and support for mothers of premature babies.BRONX, NY