Natural AWA is an Ohio-based beauty brand creating natural skincare from African ingredients, including oils, shea butter and botanical treatments. Founded by Senegal-born Awa Mbaye after her own experience formulating moisturizers for dry, irritated skin, the brand draws on West African beauty rituals while sourcing primarily from women-led cooperatives in Senegal and Mauritania. Its production uses cold-pressed ingredients and a zero-waste approach, with fair-trade sourcing supporting women producers and community empowerment.
FlocareBeautyBorn from a mother’s search for gentler care for her son, FlocareBeauty makes handmade natural skincare and haircare in Ghana for families, including babies and people with sensitive or melanin-rich skin. Founded in November 2017 under woman-owned Ghanaian enterprise Afcallo Ventures, the brand uses minimally processed African botanicals such as shea butter, baobab oil and coconut oil. Its work extends beyond the products through fair-trade sourcing from women processors, skills training and support for mothers of premature babies.BRONX, NY
Shayba NaturalsFrom East Stroudsburg, Shayba Naturals makes shea butter-based skincare and bath-and-body products centered on mechanically extracted shea sourced from African communities. Its formulations use certified organic botanical ingredients, while its supply chain relies especially on women-led cooperatives in northern Ghana and supports community investments in education, healthcare, and infrastructure. The brand also emphasizes recyclable or biodegradable packaging and avoids solvents, parabens, sulfates, and other harsh additives.EAST STROUDSBURG, PA
Shea RadianceFounded by Funlayo and Shola Alabi, Shea Radiance grew from Funlayo’s search for suitable care for her children’s eczema-prone skin into a skincare company grounded in West African beauty traditions. Its A-Beauty approach puts overlooked skin needs first while partnering directly with women-led cooperatives across West Africa; more than 3,000 women farmers are part of its direct supply network.BALTIMORE, MD
JD Botanics USAFamily-owned JD Botanics USA makes natural skincare and beauty products centered on sustainably harvested African botanicals, including its signature South African aloe ferox. Based in Pleasantville, New York, the company works with local suppliers and communities to support women and families while developing vegan-friendly, low-waste formulas without parabens, SLS or SLES. Its range includes facial treatments alongside products for hair, body, health and home.PLEASANTVILLE, NY