Born from a mother’s search for gentler care for her son, FlocareBeauty makes handmade natural skincare and haircare in Ghana for families, including babies and people with sensitive or melanin-rich skin. Founded in November 2017 under woman-owned Ghanaian enterprise Afcallo Ventures, the brand uses minimally processed African botanicals such as shea butter, baobab oil and coconut oil. Its work extends beyond the products through fair-trade sourcing from women processors, skills training and support for mothers of premature babies.
FDA Approved
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Natural AWANatural AWA is an Ohio-based beauty brand creating natural skincare from African ingredients, including oils, shea butter and botanical treatments. Founded by Senegal-born Awa Mbaye after her own experience formulating moisturizers for dry, irritated skin, the brand draws on West African beauty rituals while sourcing primarily from women-led cooperatives in Senegal and Mauritania. Its production uses cold-pressed ingredients and a zero-waste approach, with fair-trade sourcing supporting women producers and community empowerment.BRICE, OH
FairTale GHANAFairTale GHANA connects consumers with raw, handcrafted Ghanaian shea butter and cold-pressed baobab oil made through a women’s cooperative in rural West Africa. Its unrefined shea butter is produced traditionally from locally gathered nuts, while the company’s ethical-trade model helps women—many of them widows or single mothers—earn fair wages and support their families. Founded by Kai-Liis Lepik, FairTale GHANA also supports education in Kongo village through its partner NGO Mondo.NYC, NY
Shea RadianceFounded by Funlayo and Shola Alabi, Shea Radiance grew from Funlayo’s search for suitable care for her children’s eczema-prone skin into a skincare company grounded in West African beauty traditions. Its A-Beauty approach puts overlooked skin needs first while partnering directly with women-led cooperatives across West Africa; more than 3,000 women farmers are part of its direct supply network.BALTIMORE, MD
JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD