Founded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.
Woman-Owned Business
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Black Woman-Owned Business
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Veteran-Owned Business
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Haiama BeautyBlack-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.PHILADELPHIA, PA
Carmella MarieCarmella Marie makes hair and skin care products centered on helping women with textured hair—curly, coily, kinky and wavy—nourish their natural crowns. Its plant-based B3 Natural Hair Treatment Cream reflects the brand’s focus on moisture, protection and healthier hair, while its educational events and “CROWNFOCUSED” community put self-love alongside hair care. The company also extends that holistic approach through Deep Roots Self Care Co., a related wellness venture.YOUNGSTOWN, OH
Unique Styles 2 Envy IncUnique Styles 2 Envy Inc is a generational Black-owned beauty brand founded by Sade-Anevay El in New York City, with its identity rooted in Black entrepreneurship and natural beauty. The company handcrafts all-natural hair and skin care in-house while offering beauty services for clients seeking care that honors their natural hair.BROOKLYN, NY
Ora K Beauty Products, LLCOra K Beauty Products makes natural, botanical hair and skin care built around a family hair-growth recipe that traces back to Freddie Mae Davis in the 1800s. Ora Kay Eatmon refined the inherited ointment into a lighter formula for all hair types, blending organic herbs, oils, and vitamins in products designed for everyone from children to people undergoing chemotherapy. The Mansfield, Ohio company says its non-toxic products are never tested on animals and typically show results within 30 to 90 days.ONTARIO, OH