Unique Styles 2 Envy Inc is a generational Black-owned beauty brand founded by Sade-Anevay El in New York City, with its identity rooted in Black entrepreneurship and natural beauty. The company handcrafts all-natural hair and skin care in-house while offering beauty services for clients seeking care that honors their natural hair.
Black-Owned Business
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JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD
Nae Nae's NaturalsNae Nae’s Naturals is a Black, family-owned business run by husband-and-wife team Terrence and Nevadra “Nae Nae” Johnson. Nevadra developed the company’s signature formula after spending two years seeking a natural answer to her children’s eczema and dry, itchy scalps; an unexpected effect on their hair led the family to share it with friends and build a brand for women with kinky-curly coils.GERMANTOWN, MD
Nature's Beauty Mix LLCFounded in 2016 after its founder began blending plant oils, raw butters, and essential oils for her own hair and skin, Brooklyn-based Nature’s Beauty Mix LLC makes handcrafted natural beauty products under the Natural V.I.P.® brand. The company creates its mixtures in-house, with essential oils adding both beauty benefits and an aromatherapy element, and focuses especially on textured-hair care alongside natural skin care. Its cruelty-free work is recognized through the Leaping Bunny Program and PETA’s Beauty Without Bunnies program.BROOKLYN, NY
Uhuru Naturals, LLCFounded by Charity Sayers in 2015, Uhuru Naturals makes handmade natural hair, skin, and body care products that pair traditional beauty practices with modern formulations. The company’s offerings draw on African and Asian remedies, including Chebe and Ambunu for hair care and Qasil for skin cleansing, alongside small-batch balms such as its grass-fed tallow formula.PICKERINGTON, OH