Ora K Beauty Products makes natural, botanical hair and skin care built around a family hair-growth recipe that traces back to Freddie Mae Davis in the 1800s. Ora Kay Eatmon refined the inherited ointment into a lighter formula for all hair types, blending organic herbs, oils, and vitamins in products designed for everyone from children to people undergoing chemotherapy. The Mansfield, Ohio company says its non-toxic products are never tested on animals and typically show results within 30 to 90 days.
Cruelty-Free / Not Tested on Animals
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Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.
NAPRIM NaturalsAfter two decades as a cosmetologist, founder Stefanie Lendzian created NAPRIM Naturals to make plant-based, talc-free powders for soothing sensitive skin, scalp and hair. The Ohio-based company grew from her search for a gentler answer to her daughter’s eczema and dermatitis, and its formulas are made in the USA with organic and all-natural ingredients. NAPRIM also offers a soothing powder for pets, extending its natural-care approach across the household.
JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD
Violets Are BlueAfter breast cancer treatment left Cynthia Besteman searching for safer beauty products, she founded Violets Are Blue in 2015 to make naturally derived skincare for the face and body. The company pairs its botanical formulations with a direct support mission: 10% of product purchases fund Beloved gift packages for women beginning chemotherapy at Mount Sinai’s Dubin Breast Center in New York City. Its work has earned Best In Show from the Indie Beauty Expo and recognition from the Beauty Shortlist.