After two decades as a cosmetologist, founder Stefanie Lendzian created NAPRIM Naturals to make plant-based, talc-free powders for soothing sensitive skin, scalp and hair. The Ohio-based company grew from her search for a gentler answer to her daughter’s eczema and dermatitis, and its formulas are made in the USA with organic and all-natural ingredients. NAPRIM also offers a soothing powder for pets, extending its natural-care approach across the household.
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Ora K Beauty Products, LLCOra K Beauty Products makes natural, botanical hair and skin care built around a family hair-growth recipe that traces back to Freddie Mae Davis in the 1800s. Ora Kay Eatmon refined the inherited ointment into a lighter formula for all hair types, blending organic herbs, oils, and vitamins in products designed for everyone from children to people undergoing chemotherapy. The Mansfield, Ohio company says its non-toxic products are never tested on animals and typically show results within 30 to 90 days.ONTARIO, OH
Dr. Jacobs NaturalsBorn from their son’s eczema, Lucy and Joe Aini founded Dr. Jacobs Naturals in Brooklyn in 2011 to make gentle, natural personal-care products, beginning with vegetable-based Castile soaps for sensitive skin. The family-run brand now also makes products such as baby eczema soap and Belly Jelly, a baby ultrasound and stretch-mark gel developed with sister-in-law Freda Smeke. Its products are made in the USA and emphasize vegan, cruelty-free formulas free of palm oil and common additives such as parabens, phthalates, artificial dyes and fragrances.BROOKLYN, NY
Silk NaturalsKaren Stark founded Silk Naturals in 2006 after deciding to make the makeup she could not find, building an independently owned beauty company in Trumansburg, New York. The business began with Perfecting Powder and now develops clean, cruelty-free formulas through extensive ingredient research and repeated testing, often shaped by customer requests.TRUMANSBURG, NY
Honeybee GardensBorn from Melissa J. Buckley’s 1995 kitchen experiments with garden herbs, Honeybee Gardens makes natural cosmetics and personal-care products designed to be effective, trustworthy and gentler on people, animals and the planet. The women-owned Pennsylvania company is known for its botanical formulas, including its long-running Tropical Lip Balm and bestselling alcohol-free hair spray, and sells products through health-food stores, pharmacies and specialty shops. All products are vegan, with cruelty-free certification from PETA and Leaping Bunny.LEESPORT, PA