Born from their son’s eczema, Lucy and Joe Aini founded Dr. Jacobs Naturals in Brooklyn in 2011 to make gentle, natural personal-care products, beginning with vegetable-based Castile soaps for sensitive skin. The family-run brand now also makes products such as baby eczema soap and Belly Jelly, a baby ultrasound and stretch-mark gel developed with sister-in-law Freda Smeke. Its products are made in the USA and emphasize vegan, cruelty-free formulas free of palm oil and common additives such as parabens, phthalates, artificial dyes and fragrances.
Non-GMO Project Certified
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NEA Certified
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EWG Verified
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RIPT Sensitivity Tested & Approved
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Clinically Proven
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Dermatologist Approved
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Cruelty Free
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Vegan
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Mumu BathBorn from founder Sasha’s search for gentle care for her family, including a baby with eczema, Mumu Bath makes natural bath, body, and skincare products by hand in New York. Its Taiwanese roots shape the line through botanical teas, Asian-inspired scents, and rituals intended to bring a little calm to everyday routines. The company operates stores in Brooklyn’s DUMBO and Downtown neighborhoods.New York, NY
BabyganicsFounded by two dads who wanted products suited to the messy realities of raising children, Babyganics makes everyday personal-care, home-care and outdoor products for babies, kids and their families. Its formulas favor plant-derived and organic ingredients where feasible, avoid ingredients such as parabens and phthalates, and are not tested on animals. The range includes everything from foaming bath products to mineral sunscreen and household cleaning essentials.
Logic ProductsFounded by New York mother Jill Taft after a schoolyard lice outbreak prompted her search for safer products, Logic Products is a family-focused maker of non-toxic personal-care and pet-grooming formulas. The company manufactures in the USA with plant- and mineral-derived ingredients, fully disclosing what goes into its products and avoiding harsh additives.P O BOX 2617, NY
& Tread WellFounded by sisters Emily and Claire in 2023 after returning to their family farm in New York’s Hudson Valley, & Tread Well makes 100% natural self-care for sensitive skin and senses. Drawing on backgrounds in clinical research and women’s health, the sisters formulate pared-back skincare and fragrance in small batches, blending and pouring products at their family-farm studio with plant botanicals sourced from around the globe. The brand’s dermatologist-tested, synthetic-fragrance-free approach is built around protecting the skin barrier while keeping ingredients recognizable and minimally processed.