Born from their son’s eczema, Lucy and Joe Aini founded Dr. Jacobs Naturals in Brooklyn in 2011 to make gentle, natural personal-care products, beginning with vegetable-based Castile soaps for sensitive skin. The family-run brand now also makes products such as baby eczema soap and Belly Jelly, a baby ultrasound and stretch-mark gel developed with sister-in-law Freda Smeke. Its products are made in the USA and emphasize vegan, cruelty-free formulas free of palm oil and common additives such as parabens, phthalates, artificial dyes and fragrances.
Non-GMO Project Certified
NEA Certified
EWG Verified
RIPT Sensitivity Tested & Approved
Clinically Proven
Dermatologist Approved
Cruelty Free
Vegan
NEA
Quality certification
Mumu BathBorn from founder Sasha’s search for gentle care for her family, including a baby with eczema, Mumu Bath makes natural bath, body, and skincare products by hand in New York. Its Taiwanese roots shape the line through botanical teas, Asian-inspired scents, and rituals intended to bring a little calm to everyday routines. The company operates stores in Brooklyn’s DUMBO and Downtown neighborhoods.New York, NY
BabyganicsFounded by two dads who wanted products suited to the messy realities of raising children, Babyganics makes everyday personal-care, home-care and outdoor products for babies, kids and their families. Its formulas favor plant-derived and organic ingredients where feasible, avoid ingredients such as parabens and phthalates, and are not tested on animals. The range includes everything from foaming bath products to mineral sunscreen and household cleaning essentials.
Logic ProductsFounded by New York mother Jill Taft after a schoolyard lice outbreak prompted her search for safer products, Logic Products is a family-focused maker of non-toxic personal-care and pet-grooming formulas. The company manufactures in the USA with plant- and mineral-derived ingredients, fully disclosing what goes into its products and avoiding harsh additives.P O BOX 2617, NY
WEBA Natural ProductsFounded by President Lydia Diaz after her own struggle with sensitive skin and chemical sensitivities, WEBA Natural Products handcrafts plant-based skincare in small batches in New York’s Hudson Valley. Its formulas use naturally derived ingredients and pure essential oils, while the company avoids palm oil, synthetic fragrances and animal testing. WEBA also emphasizes zero-waste manufacturing, recyclable or biodegradable packaging, and donations to nonprofits and food pantries.KINGSTON, NY