Founded by New York mother Jill Taft after a schoolyard lice outbreak prompted her search for safer products, Logic Products is a family-focused maker of non-toxic personal-care and pet-grooming formulas. The company manufactures in the USA with plant- and mineral-derived ingredients, fully disclosing what goes into its products and avoiding harsh additives.
FDA-Registered Facility
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PETA Approved
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Cruelty Free
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BabyganicsFounded by two dads who wanted products suited to the messy realities of raising children, Babyganics makes everyday personal-care, home-care and outdoor products for babies, kids and their families. Its formulas favor plant-derived and organic ingredients where feasible, avoid ingredients such as parabens and phthalates, and are not tested on animals. The range includes everything from foaming bath products to mineral sunscreen and household cleaning essentials.
Dr. Jacobs NaturalsBorn from their son’s eczema, Lucy and Joe Aini founded Dr. Jacobs Naturals in Brooklyn in 2011 to make gentle, natural personal-care products, beginning with vegetable-based Castile soaps for sensitive skin. The family-run brand now also makes products such as baby eczema soap and Belly Jelly, a baby ultrasound and stretch-mark gel developed with sister-in-law Freda Smeke. Its products are made in the USA and emphasize vegan, cruelty-free formulas free of palm oil and common additives such as parabens, phthalates, artificial dyes and fragrances.BROOKLYN, NY
EveredenSince 2018, Evereden has made non-toxic, science-backed self-care products for children’s and teens’ developing skin and hair. The New York company stands apart for involving real families in product development and working with a team of dermatologists, including specialists from Harvard and Stanford. Its formulas are made for young users and exclude more than 2,000 ingredients, including sulfates, parabens and phthalates.New York, NY
Sound EarthSince 2003, Sound Earth has built its Hudson Valley identity around Ann LaGoy’s response to a dangerous cleaning-chemical exposure: creating safer household care products without animal testing or animal ingredients. The company makes non-toxic cleaners and therapeutic-grade essential oils for people, pets and the environment, while donating 10% of its profits to nonprofit organizations.