Born from founder Sasha’s search for gentle care for her family, including a baby with eczema, Mumu Bath makes natural bath, body, and skincare products by hand in New York. Its Taiwanese roots shape the line through botanical teas, Asian-inspired scents, and rituals intended to bring a little calm to everyday routines. The company operates stores in Brooklyn’s DUMBO and Downtown neighborhoods.
Cruelty-Free
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Soap CherieBrooklyn-based Soap Cherie makes uniquely handmade body-care products from natural and organic ingredients, including soaps, oils, scrubs and bath treatments. Its line is shaped around an all-natural approach to caring for the body and soul, with products designed to preserve essential vitamins and minerals while encouraging a closer connection with nature. Soap Cherie operates from Bedford Avenue in Brooklyn, New York.BROOKLYN, NY
Treasured EmpireFounded by Nadia Olivia after creating a natural salve to help her daughter’s severe skin rash, Treasured Empire makes handmade, natural and organic skincare in Brooklyn. Its Treasured Beauty line pairs aromatherapy and plant-based care with scripture and faith-centered intentions, while Treasured Hands extends that approach into DIY beauty and creative workshops. The company also develops wellness boxes that connect daily self-care with reflection and spiritual practice.BROOKLYN, NY
Dr. Jacobs NaturalsBorn from their son’s eczema, Lucy and Joe Aini founded Dr. Jacobs Naturals in Brooklyn in 2011 to make gentle, natural personal-care products, beginning with vegetable-based Castile soaps for sensitive skin. The family-run brand now also makes products such as baby eczema soap and Belly Jelly, a baby ultrasound and stretch-mark gel developed with sister-in-law Freda Smeke. Its products are made in the USA and emphasize vegan, cruelty-free formulas free of palm oil and common additives such as parabens, phthalates, artificial dyes and fragrances.BROOKLYN, NY
My Neighbor's CoFounded by Hudson Valley mother Harri Magaldi after searching for gentle care for her daughter’s eczema, My Neighbor’s makes small-batch regenerative skincare rooted in ancestral remedies. Its signature balms use dry-rendered, grass-fed and finished tallow sourced from regenerative Hudson Valley farms, alongside a vegan line made with organic, non-GMO botanicals. The company operates a flagship store in Hudson, New York, with a small team based in New York State and California.HUDSON, NY