Carmella Marie makes hair and skin care products centered on helping women with textured hair—curly, coily, kinky and wavy—nourish their natural crowns. Its plant-based B3 Natural Hair Treatment Cream reflects the brand’s focus on moisture, protection and healthier hair, while its educational events and “CROWNFOCUSED” community put self-love alongside hair care. The company also extends that holistic approach through Deep Roots Self Care Co., a related wellness venture.
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Haiama BeautyBlack-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.PHILADELPHIA, PA
JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD
Alodia Hair CareDr. Isfahan Chambers-Harris founded Alodia Hair Care after seeing the misinformation surrounding textured hair; she brings experience as a medical scientist and trichology practitioner to a brand focused on educating and empowering women. The company creates plant-based, clinically backed care for waves, curls and coils, with particular attention to scalp health and length retention.
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.