Black-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.
Carmella MarieCarmella Marie makes hair and skin care products centered on helping women with textured hair—curly, coily, kinky and wavy—nourish their natural crowns. Its plant-based B3 Natural Hair Treatment Cream reflects the brand’s focus on moisture, protection and healthier hair, while its educational events and “CROWNFOCUSED” community put self-love alongside hair care. The company also extends that holistic approach through Deep Roots Self Care Co., a related wellness venture.YOUNGSTOWN, OH
JOSHICA BEAUTYFounded by Air Force veteran and natural-hair advocate Joshica Kiah Craig, JOSHICA BEAUTY makes handcrafted hair and skincare for 4C afro-textured hair and clean-beauty routines. The Black woman-owned brand grew from Craig’s own natural-hair journey and uses essential oils, botanicals, and nourishing plant-based ingredients to help customers care for their hair while embracing its natural texture. JOSHICA BEAUTY has been in business for 10 years and also supports self-esteem initiatives encouraging young Black women to love their natural hair.UPPER MARLBORO, MD
Zenn Hair CareFrom a college dorm room in Pennsylvania, Aurora Teasley built Zenn Hair Care into a plant-powered scalp-care company focused on the needs of textured hair. Its handmade, organic formulas are designed to clear buildup and nourish the scalp without stripping away the moisture that curly and kinky hair needs, with the Apple Cider Vinegar Scalp Cleanser serving as the product born from Teasley’s own struggle with dandruff. Launched in 2020, the company has since grown from local pop-ups to a two-year presence at King of Prussia Mall.KING OF PRUSSIA, PA
Nae Nae's NaturalsNae Nae’s Naturals is a Black, family-owned business run by husband-and-wife team Terrence and Nevadra “Nae Nae” Johnson. Nevadra developed the company’s signature formula after spending two years seeking a natural answer to her children’s eczema and dry, itchy scalps; an unexpected effect on their hair led the family to share it with friends and build a brand for women with kinky-curly coils.GERMANTOWN, MD