From a college dorm room in Pennsylvania, Aurora Teasley built Zenn Hair Care into a plant-powered scalp-care company focused on the needs of textured hair. Its handmade, organic formulas are designed to clear buildup and nourish the scalp without stripping away the moisture that curly and kinky hair needs, with the Apple Cider Vinegar Scalp Cleanser serving as the product born from Teasley’s own struggle with dandruff. Launched in 2020, the company has since grown from local pop-ups to a two-year presence at King of Prussia Mall.
Bask and Lather CoBask and Lather Co makes natural hair-care products centered on scalp health, hair growth, moisture and length retention, including its signature Scalp Stimulator and Hair Elixir oils. The brand grew from a family response to the CEO’s younger sister losing her hair after a ringworm infection was misdiagnosed as dandruff: her mother created the original oils when specialists offered little hope of regrowth. Its formulas are made with all-natural, 100% organic ingredients and are especially tailored to textured and 4C hair.
Haiama BeautyBlack-woman-owned Haiama Beauty grew from Allison Shimamoto’s experience rebuilding her curls after a damaging big chop. Based in Philadelphia, the company creates handcrafted, organic haircare for textured-hair families, with formulas developed specifically for wavy through coily textures rather than adapted from straight-hair products. Haiama also teaches small, hands-on curlcare workshops that help families build routines suited to their own hair.PHILADELPHIA, PA
Alodia Hair CareDr. Isfahan Chambers-Harris founded Alodia Hair Care after seeing the misinformation surrounding textured hair; she brings experience as a medical scientist and trichology practitioner to a brand focused on educating and empowering women. The company creates plant-based, clinically backed care for waves, curls and coils, with particular attention to scalp health and length retention.
Shirley JaneFounded by Jenna after struggling to find curl care that tended to rather than tamed her hair, Shirley Jane makes restorative hair-care formulas for naturally curly and textured hair. The company’s buildable routines use botanicals, oils, and proteins to support different curl patterns, with products formulated and manufactured in the USA. Shirley Jane’s standards also include cruelty-free formulas without sulfates, parabens, silicones, or phthalates.DAYTON, OH