Aularale is a direct-sales beauty company that says it was working with plant-based formulas long before botanical beauty became a mainstream label. Its Atlanta-based business offers more than 160 products for people seeking everyday beauty, personal care, and herbal wellness solutions, while also giving Beauty Consultants a way to build their own businesses.
Violets Are BlueAfter breast cancer treatment left Cynthia Besteman searching for safer beauty products, she founded Violets Are Blue in 2015 to make naturally derived skincare for the face and body. The company pairs its botanical formulations with a direct support mission: 10% of product purchases fund Beloved gift packages for women beginning chemotherapy at Mount Sinai’s Dubin Breast Center in New York City. Its work has earned Best In Show from the Indie Beauty Expo and recognition from the Beauty Shortlist.
JD Botanics USAFamily-owned JD Botanics USA makes natural skincare and beauty products centered on sustainably harvested African botanicals, including its signature South African aloe ferox. Based in Pleasantville, New York, the company works with local suppliers and communities to support women and families while developing vegan-friendly, low-waste formulas without parabens, SLS or SLES. Its range includes facial treatments alongside products for hair, body, health and home.PLEASANTVILLE, NY
Zandra BeautyZandra Beauty grew from Zandra Cunningham’s kitchen-table lip-balm project into a Western New York maker of plant-based skincare, including its signature Big Balm and hair-and-body soufflés. Founded from Cunningham’s determination at age nine, the GMP-compliant company pairs gentle, cruelty-free formulations with a social mission: educating and empowering girls and women through entrepreneurship, STEAM programs and donations supporting girls’ education.BUFFALO, NY
Mary Kay IncFounded by Mary Kay Ash in 1963, Mary Kay Inc. develops and sells beauty products through a direct-selling network of Independent Beauty Consultants. The company’s mission of enriching women’s lives is built into its business model, which gives women around the world a way to build businesses on their own terms. Its Pink Changing Lives program has supported women and families globally through more than $230 million in monetary and in-kind donations since 1996.MONROE, OH