Born in Santa Fe, AYOND makes desert-inspired skincare and natural-origin fragrances that connect skin health with emotional wellbeing. Founded in 2018 by Shani van Breukelen and Porter after Shani’s recovery from burn trauma, the company builds its formulas around resilient botanicals such as Rock Rose and its proprietary XERAFLORA™ complex. AYOND’s products are ethically made in the USA and use clean, vegan formulas with recyclable packaging.
ISO 16128 natural-origin standard
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Certified Organic
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Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
JD Botanics USAFamily-owned JD Botanics USA makes natural skincare and beauty products centered on sustainably harvested African botanicals, including its signature South African aloe ferox. Based in Pleasantville, New York, the company works with local suppliers and communities to support women and families while developing vegan-friendly, low-waste formulas without parabens, SLS or SLES. Its range includes facial treatments alongside products for hair, body, health and home.PLEASANTVILLE, NY
BeyonderwayJean Colin created Beyonderway after a corporate career traveling between Paris, Seoul, and the United States left her looking for a simpler way to care for herself on the move. The resulting American skincare brand centers its work on aromatherapy-informed, multipurpose care for travelers and other people who are rarely in one place, using proprietary essential-oil blends and consciously selected botanicals. Its products are made in the USA and packaged in recycled, recyclable materials.
& Tread WellFounded by sisters Emily and Claire in 2023 after returning to their family farm in New York’s Hudson Valley, & Tread Well makes 100% natural self-care for sensitive skin and senses. Drawing on backgrounds in clinical research and women’s health, the sisters formulate pared-back skincare and fragrance in small batches, blending and pouring products at their family-farm studio with plant botanicals sourced from around the globe. The brand’s dermatologist-tested, synthetic-fragrance-free approach is built around protecting the skin barrier while keeping ingredients recognizable and minimally processed.