Founded in Brooklyn in 1938 as the family-owned Topps Chewing Gum Company, Bazooka Brands now makes and markets interactive candy and gum, including the iconic Bazooka Bubble Gum, Ring Pop and Juicy Drop. Its signature idea is “Edible Entertainment”: treats designed to be played with as well as eaten, from wearable lollipops to candy in playful containers. Apax Partners-advised funds acquired the company in 2023, and its brands continue to build on a history that includes the 1947 launch of Bazooka Bubble Gum and the 1977 debut of Ring Pop.
Children’s Advertising Review Unit (CARU) standards
Compliance program
Children’s Online Privacy Protection Act (COPPA) standards
Compliance program