Bessie was created from a college student’s frustration with press-ons that left natural nails dry and damaged. Working with nail techs, chemists, and dermatologists, the brand developed reusable press-on nails for people who want expressive nail art without the salon price or harm to their natural nails. A portion of every sale supports sustainable causes through 1% for the Planet.
1% for the Planet
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READY READYKnown in New York for its SoHo instant-nail shop, READY READY is a design-focused brand built around a slower, hands-on approach to beauty. Its trained makers finish each gel press-on by hand, creating reusable manicures for people who want a salon look without setting aside hours for an appointment.NEW YORK, NY
Cirque ColorsCirque Colors makes safe, non-toxic nail polish in distinctive colors and buildable formulations, with a particular flair for translucent jelly and neon shades. The brand pairs its creative color work with 100% vegan, cruelty-free formulas and a Leaping Bunny certification, while its “Do Good” products support causes and nonprofits chosen by its community. It also works to reduce waste, including shipping orders in brown paper packaging and using post-consumer recycled plastic in its bottle caps.NEW YORK, NY
essieEssie makes nail polish and nail-care products, turning an unusually broad range of shades into a form of personal expression. The brand’s color philosophy uses a three-note system—primary, dimensional and unexpected—to develop distinctive, vivid color, while its Gel by essie line delivers up to 15-day wear without a UV lamp. Essie is part of the L’Oréal USA family of brands and formulates its full portfolio as 100% vegan.NEW YORK, NY
heroine.nycheroine.nyc makes vegan, cruelty-free nail polish and nail care products, built around colorful collections that invite customers to express their personalities. Its polishes are 9-free and certified by PETA and The Leaping Bunny, giving the brand’s playful, self-expression-focused approach a clearly stated animal- and ingredient-conscious standard.NEW YORK CITY, NY