Founded by Brooklyn natives Chelsea Pinky, Glynn Pogue and Sade Parham, Blue Water Girls makes glow-enhancing body care centered on its Private Island Glow tan-accelerant serum. Inspired by travel, Caribbean heritage and the post-vacation radiance that sparked questions about their skin, the trio created TSA-friendly formulas that hydrate and celebrate sun-kissed skin while encouraging responsible sun exposure. The products are manufactured and formulated in the United States and are vegan and cruelty-free.
Cruelty-Free
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Vegan
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Paraben Free
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Brunel BeautyFounded by Jasmine Tookes and Sabrina Castenfelt, Brunel Beauty makes bodycare products that turn everyday skincare into sensory wellness rituals. Made in the United States with globally sourced ingredients, its clean formulations pair active skincare ingredients with fine fragrances designed around moods such as confidence, relaxation and energy. The brand’s body oils and lotions are vegan, cruelty-free and formulated without sulfates, parabens or phthalates.NEW YORK, NY
Alder New YorkBrooklyn-based founders Nina Zilka and David Krause created Alder New York in 2016 to make streamlined botanical skincare for all skin types, ages, genders, and ethnicities. The queer- and woman-owned independent brand pairs plant extracts with science-backed, dermatologist-approved actives in vegan personal-care formulas. Its products are third-party vetted by the Environmental Working Group and verified by Vegan Action.BROOKLYN, NY
Violets Are BlueAfter breast cancer treatment left Cynthia Besteman searching for safer beauty products, she founded Violets Are Blue in 2015 to make naturally derived skincare for the face and body. The company pairs its botanical formulations with a direct support mission: 10% of product purchases fund Beloved gift packages for women beginning chemotherapy at Mount Sinai’s Dubin Breast Center in New York City. Its work has earned Best In Show from the Indie Beauty Expo and recognition from the Beauty Shortlist.
PiperWaiBrooklyn-based PiperWai makes natural personal-care products, best known for its activated-charcoal deodorant cream and stick. The Black, female-owned company began in 2014 after its founders spent nearly a year and more than 100 test batches developing an effective alternative to conventional antiperspirant, then appeared on ABC’s Shark Tank in 2015. PiperWai’s vegan, cruelty-free formulas are paired with sustainable packaging as part of its effort to make everyday hygiene gentler on people and the earth.