Brooklyn-based PiperWai makes natural personal-care products, best known for its activated-charcoal deodorant cream and stick. The Black, female-owned company began in 2014 after its founders spent nearly a year and more than 100 test batches developing an effective alternative to conventional antiperspirant, then appeared on ABC’s Shark Tank in 2015. PiperWai’s vegan, cruelty-free formulas are paired with sustainable packaging as part of its effort to make everyday hygiene gentler on people and the earth.
Vegan
Cruelty-Free
Black-Owned Business
Meow Meow TweetMeow Meow Tweet makes vegan personal-care products by hand in a California microfactory, with a particular reputation for deodorant in compostable paper tubes. Its small-batch approach pairs plant-based formulas with low-waste packaging, refill solutions and a commitment to products made for every body; the company is also Leaping Bunny-certified and redistributes funds monthly to grassroots organizations serving BIPOC and queer communities.GARDINER, NY
Alder New YorkBrooklyn-based founders Nina Zilka and David Krause created Alder New York in 2016 to make streamlined botanical skincare for all skin types, ages, genders, and ethnicities. The queer- and woman-owned independent brand pairs plant extracts with science-backed, dermatologist-approved actives in vegan personal-care formulas. Its products are third-party vetted by the Environmental Working Group and verified by Vegan Action.BROOKLYN, NY
Badgerface Beauty SupplyFounded by Kristina Strain in 2014, Badgerface Beauty Supply makes small-batch, handmade bath, body, and natural skincare products with an unapologetically irreverent voice. The woman-owned company pairs practical self-care with low-waste packaging and a “you don’t need fixing” philosophy, while donating 15% of one week’s profits each month to women’s-rights organizations.GILBERTSVILLE, NY
LavanilaFounded by Danielle as a response to harsh chemicals in conventional beauty products, Lavanila makes natural deodorants, fragrances and body-care products built around its “100% Healthy” approach. The brand is known for pioneering a healthy fragrance and an award-winning natural deodorant, using clinically tested formulas with natural technology while leaving out aluminum, parabens and other harsh chemicals. Lavanila’s vegan, cruelty-free collection also ties each online order to planting a tree through The Nature Conservancy.16TH ST, NY