Meow Meow Tweet makes vegan personal-care products by hand in a California microfactory, with a particular reputation for deodorant in compostable paper tubes. Its small-batch approach pairs plant-based formulas with low-waste packaging, refill solutions and a commitment to products made for every body; the company is also Leaping Bunny-certified and redistributes funds monthly to grassroots organizations serving BIPOC and queer communities.
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PiperWaiBrooklyn-based PiperWai makes natural personal-care products, best known for its activated-charcoal deodorant cream and stick. The Black, female-owned company began in 2014 after its founders spent nearly a year and more than 100 test batches developing an effective alternative to conventional antiperspirant, then appeared on ABC’s Shark Tank in 2015. PiperWai’s vegan, cruelty-free formulas are paired with sustainable packaging as part of its effort to make everyday hygiene gentler on people and the earth.
Badgerface Beauty SupplyFounded by Kristina Strain in 2014, Badgerface Beauty Supply makes small-batch, handmade bath, body, and natural skincare products with an unapologetically irreverent voice. The woman-owned company pairs practical self-care with low-waste packaging and a “you don’t need fixing” philosophy, while donating 15% of one week’s profits each month to women’s-rights organizations.GILBERTSVILLE, NY
H. HoneycupFounded by Cindy Barberes after her own journey toward self-care, H. Honeycup makes vegan, cruelty-free natural body care from plant-based ingredients. The Malvern brand’s products are formulated and manufactured by Raintree Labs, owned by Cindy’s husband, Kevin Parker, with each formula built ingredient by ingredient rather than from an outside base or fragrance. Because addiction has affected the family, H. Honeycup also donates clean beauty products to people in recovery.MALVERN, PA
TOA WatersTOA Waters makes handcrafted bath and body products, including its signature liquid bath bombs—the company’s mess-free reworking of the traditional bath bomb. The USA-made brand is proudly LGBTQ+ and Latin-owned, pairing bold, transportive scents with plant-powered, vegan formulas and no stereotypes. TOA Waters also donates 1% of every sale to organizations fighting for LGBTQ+ rights.FREDERICK, MD