Founded by Amy, BYROE makes clean Korean skincare formulas from upcycled superfoods, turning ingredients such as imperfect tomatoes, rice, and avocado into modern skin treatments. The brand draws on Korean family traditions of finding healing value in what others discard, then pairs that heritage with proprietary extraction methods and clinically tested formulas. Its range includes facial care and lip treatments, including the bestselling Avocado Renewal 2-in-1 Cleanser & Exfoliator.
LOLI Beauty PBCFounded by Tina Hedges, LOLI Beauty PBC makes superfood skincare from food-grade, organic and upcycled ingredients, turning edible botanicals into concentrated beauty rituals. The brand draws on Hedges’s Jamaican heritage and packages its formulas in reusable glass yogurt jars with compostable labels, bags and boxes. LOLI also monitors its supply chain for people trafficking and supports anti-trafficking organizations through customer purchases.NEW YORK, NY
Prakti BeautyFounded by Pritika Swarup, Prakti Beauty makes clean skincare that pairs time-trusted Ayurvedic wisdom with modern science, including its award-winning PritiPolish rice exfoliator. The New York company develops vegan, cruelty-free formulas that are dermatologist-tested and designed to support balanced, healthy skin, including sensitive skin. Its ingredients are ethically and sustainably sourced, and its packaging is sustainably produced.NEW YORK, NY
Aruen USBorn from founder Young Lee’s Korean family wisdom—and a grandmother’s daily advice to eat tofu—Aruen US creates Korean skincare formulas centered on its TofuCollagen™ approach. Its current signature product is a stretchy, jelly-textured firming cream made in South Korea, combining fermented soymilk with collagen and other skin-supporting ingredients. Aruen says its products are vegan, cruelty-free, and formulated to Clean at Sephora standards for sensitive and stressed skin.
INMI SeoulFounded by Andrew Kim at the intersection of Seoul and the West, INMI Seoul makes Korean skincare that turns rice heritage into a modern daily ritual. Its formulas use rice sourced entirely from Icheon, Korea, including the Rice PDRN Serum and a distinctive membrane-free agar cream whose visible capsules melt like cooked rice. The brand pairs plant-based biotechnology with a slower, ritual-led approach to self-care.