Founded by Andrew Kim at the intersection of Seoul and the West, INMI Seoul makes Korean skincare that turns rice heritage into a modern daily ritual. Its formulas use rice sourced entirely from Icheon, Korea, including the Rice PDRN Serum and a distinctive membrane-free agar cream whose visible capsules melt like cooked rice. The brand pairs plant-based biotechnology with a slower, ritual-led approach to self-care.
SOROCI SkincareFounded by a South Korean family, SOROCI Skincare brings more than 20 years of microbiological research to gentle skincare made for people seeking naturally balanced, comfortable skin. The company is vertically integrated, overseeing its farm-sourced ingredients and in-house production while working in small batches to keep its formulas fresh.NY, NY
NADAUM Labs (나다움랩스(주))NADAUM Labs is a Seoul-based K-beauty research company that develops skincare solutions by applying modern skin science to Korea’s traditional ingredients. Its R&D centers on proprietary complexes inspired by local Korean materials, beginning with a rice-based complex, while its INMI Seoul and NADAUM Skinlab brands translate Korean beauty philosophy into distinct global skincare concepts. The company also supports youth education and cultural activity through a partnership with the Heeyun Cultural Scholarship Foundation.ALBANY, NY
BYROEFounded by Amy, BYROE makes clean Korean skincare formulas from upcycled superfoods, turning ingredients such as imperfect tomatoes, rice, and avocado into modern skin treatments. The brand draws on Korean family traditions of finding healing value in what others discard, then pairs that heritage with proprietary extraction methods and clinically tested formulas. Its range includes facial care and lip treatments, including the bestselling Avocado Renewal 2-in-1 Cleanser & Exfoliator.
Aruen USBorn from founder Young Lee’s Korean family wisdom—and a grandmother’s daily advice to eat tofu—Aruen US creates Korean skincare formulas centered on its TofuCollagen™ approach. Its current signature product is a stretchy, jelly-textured firming cream made in South Korea, combining fermented soymilk with collagen and other skin-supporting ingredients. Aruen says its products are vegan, cruelty-free, and formulated to Clean at Sephora standards for sensitive and stressed skin.