NADAUM Labs is a Seoul-based K-beauty research company that develops skincare solutions by applying modern skin science to Korea’s traditional ingredients. Its R&D centers on proprietary complexes inspired by local Korean materials, beginning with a rice-based complex, while its INMI Seoul and NADAUM Skinlab brands translate Korean beauty philosophy into distinct global skincare concepts. The company also supports youth education and cultural activity through a partnership with the Heeyun Cultural Scholarship Foundation.
INMI SeoulFounded by Andrew Kim at the intersection of Seoul and the West, INMI Seoul makes Korean skincare that turns rice heritage into a modern daily ritual. Its formulas use rice sourced entirely from Icheon, Korea, including the Rice PDRN Serum and a distinctive membrane-free agar cream whose visible capsules melt like cooked rice. The brand pairs plant-based biotechnology with a slower, ritual-led approach to self-care.
Dr.Jart+Founded in Seoul in 2005 by architect Leeo (Chin Wook) Lee, Dr.Jart+ makes Korean derma skincare that joins advanced ingredients with artful, playful experiences. The brand began by reworking a clinic-only blemish balm into a consumer BB Cream and is now known for skin-barrier-focused collections such as Ceramidin™ and Cicapair™. Its approach draws on science, architecture, art and Korean skincare culture.
NovaraFounded by suicide-attempt survivor Reshona, Novara develops Korean-made skincare centered on its proprietary AquaFlux™ Complex, which combines multiple hyaluronic acids, peptides and botanicals for hydration-focused formulas. The New York-based brand pairs Korean beauty expertise with clean, cruelty-free formulations and directs 20% of net proceeds to the American Foundation for Suicide Prevention.NEW YORK, NY
Keseana Cosmetic LabsFounded by cosmetic chemist Milan Scott, Keseana Cosmetic Labs is a boutique R&D lab developing beauty products for emerging and established brands. The Randallstown company guides projects from custom formulation through testing and manufacturing support, with experience spanning skincare, hair care, baby care and other personal-care categories. Keseana also supports early-stage founders through education and a scholarship for minorities pursuing higher education in STEM.RANDALLSTOWN, MD