Born from founder Jack Morgan’s passions for equestrian life, fashion, travel and New York City, Chrome Horse Society makes modern blanco tequila. Its spirit is produced with Distileria Leyros in Jalisco from 100% Blue Weber agave harvested in the Tequila Valley, using a diffusion process that uses 99% of the plant and reduces water consumption by 50% compared with conventional methods. The tequila has earned gold medals in several 2023 and 2024 spirits competitions.