Brooke Shields founded Commence after years of experiencing life in the public eye, creating a haircare brand for women over 40. Its formulas are built around the changing needs of aging scalps and hair, with a clean approach that excludes several commonly avoided ingredients and animal testing.
HēladermWoman-owned and operated Hēladerm makes skincare for women in their 40s, 50s and beyond, pairing professional-recommended ingredients with simple morning and evening routines. Its products are made in the USA in GMP-certified facilities and are cruelty-free, with a focus on helping changing skin restore its natural-looking radiance. Co-founder Margot describes the brand as a practical skincare gift created among friends.CINCINNATI, OH
Crown AffairFounded by Dianna Cohen, Crown Affair is a haircare brand built around making personal care feel like a daily ritual rather than a chore. It develops clean, results-driven formulas and carefully designed tools for people seeking healthier-looking hair, with a particular focus on air-drying and intentional care.
Aestelance Hair CareFounded in 1992 by hair care professional Peter Kerschhagel, Aestelance Hair Care is a Brooklyn-based brand built around individualized attention rather than mass-market routines. It develops professional-grade hair and scalp care for both salon professionals and consumers, with formulas shaped around differing hair conditions, textures and styling needs.BROOKLYN, NY